Case Study:

Prioritising ETS Support Where It Matters Most

The Challenge

With farmers potentially eligible to claim up to three years of backdated ETS credits if they registered before the end of 2024, the PPCC team needed a fast way to identify farms with existing native forest that had ETS potential - and where the value was likely to be.

There wasn’t time to work through every farm in detail. They needed to scan the catchment quickly, prioritise the strongest opportunities, coordinate outreach, and focus support where it would have the biggest impact for the farmer.

How the platform was used

CarbonCrop helped PPCC streamline their approach to early-stage ETS assessments for more efficient prioritisation:

The CarbonCrop team trained and provided guidance to PPCC’s coordinator and administrator to understand the basics of the ETS and to use the platform for quick, high-level ETS eligibility checks
Coordinators used these tools to identify which farms had stronger ETS potential -helping them focus conversations and prioritise their time
Larger or more complex farms were scanned to confirm broad potential using CarbonCrop’s remote assessment tools
Interested farmers were referred to CarbonCrop for platform-based registration, or to support with their existing forestry consultant

This meant early engagement stayed local and personal, while the technical detail was handled by the platform or handed over when needed.

Outcome

Coordinators focused effort where it could unlock the most value — helping farmers with the strongest opportunities act in time
Coordinators were able to focus their time on the farms with the highest potential —making the most of limited capacity and delivering greater value across the catchment
The catchment group kept pace with demand, without overwhelming staff or losing momentum